Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media
Welcome to Coffee & Conversions.
I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO.
This podcast is about what actually works.
We talk organic marketing strategies that help you get found online.
Websites that do more than look good—they convert.
SEO, Pinterest, and systems that support growth without burning you out.
No hustle-for-hustle’s sake.
No tech-bro jargon.
No pretending you need to do more to be enough.
But this isn’t just about business.
It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded.
If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your goals, you’re in the right place.
So grab your coffee, settle in, and let’s talk strategy, clarity, and conversions—without the chaos.
Connect with Julie:
https://www.bypwdesigns.com/
https://www.instagram.com/julie.pwdesigns
Welcome to Coffee & Conversions.
I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO.
This podcast is about what actually works.
We talk organic marketing strategies that help you get found online.
Websites that do more than look good—they convert.
SEO, Pinterest, and systems that support growth without burning you out.
No hustle-for-hustle’s sake.
No tech-bro jargon.
No pretending you need to do more to be enough.
But this isn’t just about business.
It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded.
If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your goals, you’re in the right place.
So grab your coffee, settle in, and let’s talk strategy, clarity, and conversions—without the chaos.
Connect with Julie:
https://www.bypwdesigns.com/
Episodes

Wednesday Mar 06, 2024
Wednesday Mar 06, 2024
In this episode of Being Better Everyday Podcast, I am resharing a podcast interview that was on Leadership Unveiled with Kayla Fahey-Ahrndt because this conversation was so great that I knew you would enjoy it too!
We talk all about juggling our corporate jobs, our passion projects on the side, and our family lives. We dive into our own stories and the tactics we've found helpful for managing our time, like blocking out specific chunks of time on our calendars and being diligent with our schedules. We also touch on how crucial it is to take care of ourselves and to draw clear lines to protect our mental and physical health.
We both stress that it's more important to be intentional than to be perfect, and we encourage everyone listening to stick with their routines and habits, even if they slip up now and then.
Ways to Work with Me:
Follow Me on Instagram
Watch on YouTube
www.bypwdesigns.com
Shop Planners Here
Episode Outline:
Introduction and Background (00:00:30)
Balancing Work and Side Hustles (00:07:09)
Growing a Side Business (00:08:04)
Planning and Time Management (00:17:11)
Communicating and Time Management (00:20:31)
Better Everyday Five (00:21:58)
Balancing Responsibilities and Prioritizing (00:25:23)
Starting a Side Hustle and Planning (00:31:22)
I hope you enjoyed this episode and if you did please share with a friend & also leave a rating and review!

Wednesday Feb 28, 2024
Wednesday Feb 28, 2024
In this episode of Being Better Everyday Podcast, I had the pleasure of hosting Kayla Fahey-Ahrndt from Leadership Unveiled Podcast. We dove into the nitty-gritty of what it's like to juggle motherhood with our careers and exchanged some valuable strategies for leadership, staying productive, and maintaining a healthy work-life balance. Kayla opened up about her own journey, detailing her corporate experiences and the insights she shares on her podcast to help others climb the career ladder and stay organized.
We also touched on how the pandemic has reshaped the concept of remote work, and we stressed the significance of always striving to improve oneself. Kayla was candid about how she handles feedback and used the opportunity to introduce her Leader Standard Work system, which is a game-changer for efficient leadership. Throughout our conversation, we kept coming back to the themes of self-improvement, the need for transparency in management roles, and how crucial planning is to achieving peak productivity.
Ways to Work with Me:
Follow Me on Instagram
Watch on YouTube
www.bypwdesigns.com
Episode Outline:
Personal and Professional Background (00:01:59)
Challenges and Growth in Leadership (00:07:34)
Shift in Leadership Practices (00:15:32)
Strategies for Personal Improvement (00:16:29)
Handling Feedback and Triggers (00:20:10)
Self-confidence and Self-Awareness (00:22:16)
Gaining Confidence Over Time (00:23:12)
Weighing Opinions and Seeking Feedback (00:24:26)
Transparency and Accountability in Management (00:32:23)
Connect with Kayla:
Follow Kayla on Instagram
Leadership Unveiled Podcast on Apple
Leadership Unveiled Podcast on Spotify
www.kfaconsulting.org
I hope you enjoyed this episode and if you did please share with a friend & also leave a rating and review!

Wednesday Feb 21, 2024
Wednesday Feb 21, 2024
In this episode of Being Better Everyday Podcast, as a millennial mom, finance professional, and entrepreneur with a lot on my plate —I am diving into the tool of the brain dump list and the daily focus three as my go-to strategies for tackling those overwhelming tasks. I'll let you in on how these incredible tools have been my lifesavers for clearing out mental clutter, getting my priorities straight, and really honing in on what I call intentional productivity.
I'm excited to share some realistic tips on how you can weave these techniques into your everyday life, highlighting just how transformative they can be for creating a more organized and purpose-driven existence. So, let's get into it and I hope you start using a brain dump to help you free up brain space and become more intentionally productive.
Ways to Work With Me:
Follow Me on Instagram
Watch on YouTube
www.bypwdesigns.com
Episode Outline:
The brain dump list (00:01:56)
Getting everything on paper (00:02:56)
Prioritizing tasks from the brain dump list (00:03:50)
Benefits of brain dump and focus tasks (00:05:57)
Daily focus three (00:07:00)
Embracing the power of brain dump and focus tasks (00:11:01)
Referenced Resources:
Episode 5 on Time Blocking on Apple
Episode 5 on Time Blocking on Spotify
Brain Dump Note Pad

Wednesday Feb 14, 2024
26 \\ Overwhelmed? 8 Tips for Moms Carrying the Mental Load of Motherhood
Wednesday Feb 14, 2024
Wednesday Feb 14, 2024
Let's talk about how to handle that feeling when everything is just too much. I have felt myself and talked to other moms about the mental load of motherhood. If you are a mom juggling work, life, and all the things there are going to be times of overwhelm. I've got some tricks up my sleeve, like sorting out what's important with a good old task prioritization, letting it all out with a brain dump, and zeroing in on those top three things to tackle each day. I am sharing with you 8 tips to support you in moments of overwhelm so you have these tools handy when you need them. Keep these things in mind and the next time you are feeling overwhelmed choose one to rely on for support. Depending on what you need you will gravitate more towards some over others.
Join me as I open up about my own ups and downs, and together, let's find that sweet spot of balance and bounce-back strength in our everyday mom lives. Can't wait to share and grow with you all!
Show notes the Blog - Overwhelmed?
Ways to Work with Me: Follow Me on Instagram
Watch on YouTube
www.pwplanners.com
Free Workbook
Episode Outline:
Prioritizing your to-do list (00:01:49)
Finding your zen music (00:03:56)
Scheduling time for yourself (00:06:05)
Daily movement and its benefits (00:07:04)
The benefits of getting outside (00:08:08)
The importance of checking your health levels (00:10:15)
Voicing your needs in a partnership (00:12:40)
I hope you enjoyed this episode and if you did please share with a friend & also leave a rating and review!

Wednesday Feb 07, 2024
Wednesday Feb 07, 2024
In this episode of Being Better Everyday Podcast, I am going to be talking about a recap of January. First off, I spent some amazing time with my family. There's nothing quite like those moments, and I recharge my battery by spending time alone and with my favorite people. Then, I had this incredible trip to Florida. It was such a refreshing getaway, and I came back feeling recharged. I also had my annual physical this month. It's so important to keep tabs on our health, right? Speaking of health, I've been thinking a lot about the quality of the food we eat and the personal care products we use. It's become super clear to me that these things play a huge role in our overall well-being.
Now, let's get a bit personal. I've been dealing with hormone imbalances, and it's been quite the journey. I actually wrote a letter while I was in late luteal phase. It's been a part of my quest for wellness, and I'm learning to live a life that's not just about being alive, but being present and finding joy in every moment.
So, that's a wrap on my January experiences. I'm really looking forward to continuing this journey with you all, and I hope my stories resonate and help you in your own pursuit of being better every day. Thanks for tuning in, and I can't wait to catch up again soon!
Letter I Read in the Episode
Show Notes on the Blog: January Recap on the Blog
Ways to Work with Me:
Follow Me on Instagram
Watch on YouTube
www.pwplanners.com
Episode Outline:
Month of January Recap (00:01:00)
Trip to Florida (00:09:01)
Conversations Around Health and Wellness (00:12:50)
Quality Skincare and Makeup (00:17:06)
Hormone Imbalances and Late Luteal Phase (00:20:22)
Feeling Overwhelmed (00:21:27)
Late Luteal Phase Experience (00:23:23)
Reflection on January and Moving Forward (00:27:55)
If you enjoyed this episode and you found it helpful, please share this with a friend and leave a rating & review.

Wednesday Jan 31, 2024
Wednesday Jan 31, 2024
In this episode of the Being Better Everyday podcast, I have a heart-to-heart with my friend, Kayla Brugger, who is an entrepreneur, Pilates Instructor, and Minnesota mom of 2. We get real about the challenges we face juggling motherhood, our businesses, the pressures of social media, and dealing with anxiety. Kayla shares her story of a TikTok post during her pregnancy and the other time in summer of 2023 that unexpectedly went viral, leading to some pretty intense online harassment. This opens up a candid conversation about the need for privacy and how to set healthy boundaries.
We also tackle the tough topic of the stigma that still clings to anxiety medication, and we stress how crucial it is to look after our overall well-being. As we wrap up the episode, we focus on the importance of mobility and breath work, and we discuss how to strike that perfect balance in our self-care routines.
We hope you enjoyed this episode and if you did please share with a friend & also leave a rating and review!
Ways to Work with Me:
Follow Me on Instagram
Watch on Youtube
www.pwplanners.com
Episode Outline:
Transition to Pilates and Business Journey (00:02:08)
Positive and Negative Aspects of Going Viral on Social Media (00:08:36)
Challenges of Motherhood and Social Media (00:12:44)
Protecting Personal Privacy and Well-being (00:18:45)
Stigma and Medication for Anxiety (00:20:38)
Support and Communication (00:24:20)
Parenting and Anxiety Triggers (00:27:46)
Therapy and Self-Care (00:30:06)
Spousal Support and Communication (00:31:39)
Our Anxiety Medication Experience (00:36:09)
Tools for Managing Anxiety (00:41:00)
Breathing and Movement (00:43:37)
Pilates Strength Training Challenge (00:45:19)
Connect with Kayla:
Follow Kayla on Instagram
Follow Kayla on TikTok
PilatesBody by Kayla on YouTube

Wednesday Jan 24, 2024
23 \\ Habit Hacking: How Busy Working Moms Can Create Positive Habits & Routines
Wednesday Jan 24, 2024
Wednesday Jan 24, 2024
On this episode of the Being Better Everyday podcast, I am going to share some practical advice on how to develop positive habits and routines. I dive into the differences between habits, routines, and systems, and I walk you through my personal habit checklist and my approach to habit stacking.
I put a spotlight on the "Better Everyday Five Habits" because I believe they're crucial for setting up beneficial daily practices, especially to make life simpler for those of us who are always on the go. My strategies are all about creating a more organized and peaceful day-to-day life for moms and professionals just like me.
Ways to Work with Me:
Follow Me on Instagram
Watch on YouTube
www.pwplanners.com
Episode Outline:
Creating Systems for Habits (00:00:02)
Utilizing Checklists for Habits (00:03:00)
Habit Stacking Techniques (00:11:07)
Weekend Brain Dump Habit Hack (00:14:06)
Better Everyday Five Habits (00:16:11)
If you enjoyed this episode and you found it helpful, please share this with a friend and leave a rating & review.

Wednesday Jan 17, 2024
Wednesday Jan 17, 2024
In this episode of the Being Better Everyday podcast, I am going on a little rant and this one is for my fellow corporate America working moms. It is performance review season and I am going to discuss strategies for navigating performance review season as a working mom. This is gold, because I emphasize the importance of self-advocacy, documenting achievements, and aligning my career with my personal life goals. I offer advice on seeking support and communicating needs during reviews, as well as adjusting workloads and career paths to better fit my vision for life.
If this episode was helpful please share with a friend and leave a rating & review!
Ways to Work with Me:
Join PW Insiders
Follow Me on Instagram
Watch on YouTube
www.pwplanners.com
Episode Outline:
Corporate America and Performance Reviews (00:02:30)
Aligning Career and Life Vision (00:10:13)
Economic Realities and Employee Advocacy (00:13:56)
Advocating for Work-Life Balance (00:20:16)

Wednesday Jan 10, 2024
21 \\ Hack Your Productivity with Understanding Human Design with Lauren Francois
Wednesday Jan 10, 2024
Wednesday Jan 10, 2024
In this episode of the Being Better Everyday, I am bringing on an expert to talk about human design, this is something that has been very impactful for me and it was a total foreign concept. Lauren and I talk through the Human Design types and how it relates to productivity. We dive into the concept of human design and its impact on both our personal and professional lives. Lauren also opens up about her shift from the corporate world to becoming an entrepreneur, and how understanding her human design was pivotal in that transition.
Together, we explore the five types—Manifestor, Generator, Manifesting Generator, Projector, and Reflector—and their unique energy patterns that influence our productivity and satisfaction in the workplace. Lauren stresses the significance of staying true to one's human design for achieving success and happiness, while I share my own insights and experiences as a Projector. Throughout the episode, we emphasize the role of self-awareness and acceptance in harnessing human design to navigate life more effectively.
Ways to Work With Me:
Follow Me on Instagram
Watch on Youtube
www.bypwdesigns.com
Episode Outline:
Lauren's Background (00:02:32)
Understanding Human Design Types (00:12:00)
The 5 Types and their Energy Levels (00:23:25)
Projectors and reflectors: non-energy types (00:25:50)
Productivity and Managing Energy Based on Type (00:29:41)
Corporate America and Human Design Types (00:34:09)
Aura and its Impact on Interactions (00:35:36)
Ego Center and Self-Worth (00:39:32)
The Uranus Opposition and Life Purpose (00:47:48)
North Node and South Node (00:49:59)
Alignment and Self-Discovery (00:51:37)
Feminine Essence and Self-Reflection (00:52:04)
Referenced Resources:
Follow Lauren on Instagram
Human Design Chart Reading
If you enjoyed this episode, please share with a friend and leave a rating & review!

Wednesday Jan 03, 2024
20 \\ GIRL CHAT: Favorite Things & Moments of 2023 and December Reflection
Wednesday Jan 03, 2024
Wednesday Jan 03, 2024
In this episode of Being Better Everyday Podcast, we reflect on December. I run through the 5 questions I use to reflect each month and then I really want to share with you some of the moments that have meant the most to me, how I've grown personally, and some of the special times I've had with my family.
I am sharing with you a lot of my favorite things from 2023 that range from my new favorite jeans to what I am doing for workouts to unwinding techniques and more! I love these episodes because it feels like a conversation between the two friends! And as we wrap up, I just want to say a huge thank you, your support means the world to me.
If you've been enjoying the podcast, please share it with others and join me on this journey towards being intentionally productive!
Places to Connect with Me:
Join PW Insiders
Follow Me on Instagram
Watch on YouTube
www.pwplanners.com
Episode Outline:
Winter Coziness (00:01:15)
Holiday Recap (00:02:14)
Monthly Reflection (00:05:56)
Business Updates (00:11:09)
Personal Challenges (00:14:44)
Favorite Products (00:17:01)
Movement and Wellness (00:21:00)
Fitness Platforms (00:21:59)
One Thing for You (00:24:06)
Reading and Calming Techniques (00:26:12)
Meditation and Accountability (00:27:09)
Looking Ahead to 2024 (00:29:12)
Referenced Resources:
My Planner
Brain Dump Pad
PUR Tinted Moisturizer
Velvet Skin Drink
Fenty Lip Gloss
KUT Jeans
Northern Ties
BODi
Pilates by Kayla

Being Better Everyday






