Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media
Welcome to Coffee & Conversions.
I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO.
This podcast is about what actually works.
We talk organic marketing strategies that help you get found online.
Websites that do more than look good—they convert.
SEO, Pinterest, and systems that support growth without burning you out.
No hustle-for-hustle’s sake.
No tech-bro jargon.
No pretending you need to do more to be enough.
But this isn’t just about business.
It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded.
If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your goals, you’re in the right place.
So grab your coffee, settle in, and let’s talk strategy, clarity, and conversions—without the chaos.
Connect with Julie:
https://www.bypwdesigns.com/
https://www.instagram.com/julie.pwdesigns
Listen on:
Episodes
Wednesday Apr 08, 2026
Wednesday Apr 08, 2026
AI can build your website in 20 minutes. But is it actually set up to get found?
In this episode, Julie breaks down vibe coding -- what it is, where it genuinely helps, and where it starts working against you. From missing title tags and blank alt text to the subdomain trap that's quietly splitting your SEO authority, this is the conversation most business owners need to have before they hit publish on an AI-built site.
Julie shares a real client example, explains why Google sees almost nothing on most vibe coded websites, and gives you one simple homework assignment before you close this episode.
If you're a business owner building or refreshing your website with AI tools, this one is for you.
Blog: https://bypwdesigns.com/vibe-coding/
P&W Designs:
SEO Services
Visit my Website
Watch on YouTube
Follow me on Instagram
Wednesday Apr 01, 2026
Wednesday Apr 01, 2026
Every year I sit down with my daughter for her birthday episode... this is more for me than anyone else, but anywho... This year she's turning seven — and she has a lot to say about Bluey, chess, SpongeBob, and why play is basically the answer to everything.
Prior Interviews:
61 \\ A Candid Chat with My 6-… - Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media - Apple Podcasts
32 \\ Interviewing My 5 Year O… - Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media - Apple Podcasts
Wednesday Mar 25, 2026
Wednesday Mar 25, 2026
This one is extra special. It's my first interview episode since the rebrand to Coffee and Conversions, and I'm bringing on someone I've actually had the privilege of working with.
Courtney Tanaka is the founder of Renew Me Physical Therapy and Wellness, a Twin Cities-based PT practice offering in-home and office care for moms, runners, and active adults. She spent 12+ years in a clinic setting before burnout pushed her to finally bet on herself, and she's been building Renew Me for just over a year and a half.
In this episode, we get into the honest, messy truth of starting a physical therapy private practice: the fantasy Courtney had in her head before she launched, the reality that showed up instead, the safety nets she quietly built before leaving her stable clinic job, and the moment she realized she had to stop DIY-ing her SEO and bring in help. We also talk about what it looks like to grow a wellness business through referrals, how a website redesign functions as a credibility tool, and why networking with your "power people" (chiropractors, doulas, massage therapists, fitness studios) might be the most underrated growth strategy for healthcare providers.
If you're a wellness professional, a service-based business owner, or anyone who's ever looked at a stable paycheck and thought, "I think I could do this on my own," this episode is for you.
Blog: https://bypwdesigns.com/renew-me-pt/
Connect with Courtney:
Website: https://www.renewmeptandwellness.com/
Instagram: https://www.instagram.com/renew_me_pt/
P&W Designs:
SEO Services
Visit my Website
Watch on YouTube
Follow me on Instagram
Wednesday Mar 11, 2026
Wednesday Mar 11, 2026
Website ADA compliance is one of those things most business owners assume was handled when their site was built. But in reality, many websites unintentionally create barriers for users and leave business owners exposed to risk. In this episode, I break down what ADA compliance actually means for your website, the real standards behind accessibility, and the uncomfortable truth that many web designers don’t address it at all.
I walk through the WCAG principles in plain English, explain how accessibility overlaps with SEO and conversions, and share five practical fixes you can implement immediately, including font sizes, color contrast, alt text, and heading structure. If you have a website and want to ensure it’s built on a stronger, more strategic foundation, this episode will give you the clarity to know what matters and what to fix first.
See show notes - https://bypwdesigns.com/website-ada-compliance
P&W Designs:
SEO Services
Visit my Website
Watch on YouTube
Follow me on Instagram
Thursday Feb 26, 2026
Thursday Feb 26, 2026
SEO is not dead — and it’s definitely not optional if you want to grow beyond referrals and social media.
In this episode of Coffee & Conversions, I’m walking you through five practical SEO steps every small business owner can take to optimize their website — starting today. These are the same SEO foundations I use with my clients to help their websites show up in Google and AI-powered search.
I also break down why SEO still matters in the age of AI, why most DIY websites never get found, and how small changes to your copy and structure can completely change your visibility.
By the end of this episode, you’ll know:
Exactly what 5 SEO steps to focus on first
Why keywords still matter (even with AI)
How to tell if Google and AI can understand your website
When to DIY, when to get help, and what actually moves the needle
If you want support deciding what to do first, you can book a 1-hour SEO strategy call. If you want it fully done for you, my SEO Foundations & Implementation service is linked in the show notes.
This episode is for the small business owner who’s ready to stop guessing and start building something that actually works.
SEO Monitoring Tools Guide
One Page SEO Checklist
See show notes -https://bypwdesigns.com/small-business-seo-checklist/
P&W Designs:
SEO Services
Visit my Website
Watch on YouTube
Follow me on Instagram
Wednesday Feb 11, 2026
Wednesday Feb 11, 2026
If you’re a small business owner and someone could search what you do + your city… but you’re not showing up, this episode is for you.
In this episode of Coffee & Conversions, I’m breaking down five quick local SEO wins that actually move the needle. Not theory. Not trends. The same strategies I use with real clients to help service-based businesses show up in Google when it matters most.
We’re talking Google Business Profiles, location keywords, reviews, technical setup, and the biggest mistakes I see small businesses making that keep them invisible online.
If you’re tired of chasing algorithms, posting nonstop on social media, and wondering why your website isn’t doing its job, this episode will give you clarity and a clear next step.
Local SEO doesn’t have to be complicated. It just needs to be done right.
SEO Monitoring Tools Guide
One Page SEO Checklist
See show notes -https://bypwdesigns.com/local-seo-checklist/
P&W Designs:
SEO Services
Visit my Website
Watch on YouTube
Follow me on Instagram
Wednesday Jan 28, 2026
Wednesday Jan 28, 2026
Pinterest is a search engine.
So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere.
In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels.
This is NOT a step-by-step tutorial (I cover that visually in the blog + YouTube). Instead, I’m giving you the strategy behind the tool so you know what to look for, what matters, and how to choose keywords that can drive real traffic.
Inside this episode, I cover:
What Tailwind’s keyword tool shows you (demand, related suggestions, and “resonance”)
How to tell the difference between keywords that help vs. keywords that waste your time
Why diversifying keywords across your pins matters (especially if you batch content)
The keyword mistakes that quietly tank reach (vague boards, trend-chasing, mismatched links)
When Tailwind helps most — and when I still start with Google Search Console first
If Pinterest feels like you’re posting without knowing why, this episode is your clarity moment. Grab your coffee - and let’s make your Pinterest strategy way more intentional.
Visit the Course Page - https://bypwdesigns.com/pinterest-marketing-course
See show notes - https://bypwdesigns.com/tailwind-keyword-research-pinterest/
P&W Designs:
FREE - Your Ultimate Pinterest Marketing Guide
FREE - Is Pinterest Right for Me?
See my Services
Watch on YouTube
Follow me on Instagram
Wednesday Jan 21, 2026
Wednesday Jan 21, 2026
In this episode of Coffee & Conversions, I’m getting honest about how web design affects SEO—and the quiet red flags I keep seeing that are hurting traffic after website redesigns.
I’m sharing real examples from behind the scenes where beautiful, high-end websites launched… and then lost rankings, visibility, and inquiries. Not because the business did anything wrong, but because SEO was treated like a checkbox instead of a strategy.
We’re talking about what “SEO ready” actually means, why structure matters more than aesthetics, how design decisions impact search visibility, and the questions you have to ask before signing a web design contract.
This isn’t about blaming designers or second-guessing past decisions. It’s about giving you clarity, so you can protect your website, your traffic, and the work you’ve already built.
If you’ve ever wondered why a new website made things worse—or you’re planning a redesign and want to do it right—this episode is for you.
Show Notes: https://bypwdesigns.com/web-designer-red-flags
SEO Monitoring Tools -https://bypwdesigns.com/seo-monitoring-tools
P&W Designs:
See my SEO Services: https://bypwdesigns.com/seo-services/
Watch on YouTube
Follow me on Instagram
Wednesday Jan 07, 2026
Wednesday Jan 07, 2026
Coffee & Conversions is officially here—and this episode explains why.
For over two years, this show lived under the name Being Better Everyday. And while that name fit a season of growth, curiosity, and learning, it started to feel heavy. Like pressure. Like one more standard to meet in a world already obsessed with optimization.
So I’m closing that chapter.
In this launch episode, I share the real story behind the rebrand—what changed in my life, my business, and my relationship with “self-improvement,” and why Coffee & Conversions feels aligned with how I actually live and work now.
We talk about:
Why constant “being better” started to feel like pressure instead of progress
How hustle culture, productivity talk, and body optimization made the name feel not as intended
Why conversions matter—and why SEO, web design, and strategy can’t live in silos
What this podcast will continue to be about (and what it won’t)
This isn’t a reinvention.It’s a refinement.
If you want honest, understandable strategy around SEO, web design, Pinterest, and organic growth—without tech bro jargon or hustle culture—you’re already in the right place.
Welcome to Coffee & Conversions. I’m really glad you’re here.
Show Notes: https://bypwdesigns.com/coffee_and_conversions_podcast/
Pinterest Marketing Course - https://bypwdesigns.com/pinterest-marketing-course
P&W Designs:
FREE - Your Ultimate Pinterest Marketing Guide
FREE - Is Pinterest Right for Me?
See my Services
Watch on YouTube
Follow me on Instagram
Wednesday Dec 10, 2025
Wednesday Dec 10, 2025
Today’s episode is a big one. I’m finally pulling back the curtain on my new course, Create It. Pin It. Let It Work—the simple Pinterest workflow built for real life, real businesses, and real visibility.
If you’re tired of creating content that disappears in 24 hours, or you’re feeling stretched thin trying to keep up with every new social trend, this conversation is going to feel like a reset. I’m walking you through why Pinterest is becoming essential for organic marketing in 2026, what business owners keep getting wrong about it, and how a sustainable weekly system can change everything about the way you show up online.
You’ll hear the story behind the course, the myths I want you to stop believing, and the exact shifts happening in the marketing world that make Pinterest the smartest move for small business owners right now.
If visibility is on your vision board for 2026, this is your sign to build a search-driven strategy that doesn’t require you to be glued to your phone. Let’s make your content work harder… so you don’t have to.
Visit the Course Page - https://bypwdesigns.com/pinterest-marketing-course
See show notes - https://bypwdesigns.com/your-pinterest-marketing-plan/
P&W Designs:
FREE - Your Ultimate Pinterest Marketing Guide
FREE - Is Pinterest Right for Me?
See my Services
Watch on YouTube
Follow me on Instagram
Being Better Everyday