Being Better Everyday Podcast

73 \\ Inside the CEO Besties Mastermind: Inside a Business Mastermind Group with Emily & Natalie

Ever wondered what a business mastermind group actually is—or if it could be the missing piece in your business growth?
In this episode, I’m sitting down with Natalie Bernacchi and Emily Collins, co-founders of The CEO Besties, to talk about mindset coaching, community, and what it truly means to build a business that feels aligned with your life.
We get real about:
Why a mastermind for female entrepreneurs hits different than traditional group coaching
How mindset coaching keeps you grounded when business gets messy
The truth about startup mindset—and what it really takes to go all-in on yourself
And how collaboration over competition can fast-track your success (and make entrepreneurship way less lonely)
If you’ve been craving connection, clarity, or just a reminder that you’re not building your dream alone—this one’s for you. Grab your coffee, pop in your earbuds, and let’s talk about the kind of support that actually moves the needle.
Full Show notes: https://bypwdesigns.com/what-is-a-business-mastermind-group/ 
Website:  The CEO Besties | Business & Mindset Mentorship for Women
 
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72 \\ Why Online Courses are my Secret Weapon as a Small Business Owner

If you’ve ever felt like you’re wearing all the hats—SEO strategist, Pinterest manager, web designer, podcaster, content creator—this episode is for you.
I’m pulling back the curtain on the online courses for creative service providers that have made the biggest difference in my business (and my sanity). These courses have helped me grow faster, skip the overwhelm, and learn from experts without dropping thousands on 1:1 coaching.
We’ll talk about:
The top courses that shaped my business
Why courses beat Google searches (and AI “answers”) every time
How creative service providers can use courses to scale without burning out
Think of this episode as your permission slip to stop piecing things together and start learning smarter. Because you don’t have to know it all—you just need to know where to learn what matters most.
Check out the blog for all my course links:  https://bypwdesigns.com/online-courses-for-creative-service-providers/ 
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71 \\ REPLAY Light Her Up Podcast: From Corporate to Creative - Building a Side Hustle That Works

This week I’m sharing something a little different—I was recently interviewed on the Light Her Up Podcast and loved the conversation so much that I had to bring it here for you, too.
We talk about what it really looks like to juggle corporate finance, motherhood, and building a business in the margins of everyday life. I share how I went from designing custom planners to running P&W Designs—branding, web design, and SEO—and why teaching clients the “why” behind their website is non-negotiable.
Inside this episode, you’ll hear:
The messy but practical beginnings of my business (and why starting small matters)
How SEO completely shifted my approach to web design
Simple nervous system tools I use when anxiety creeps in
The power of community and why honest client education shortens the path to results
If you’re the visionary juggling a full plate and craving momentum without waiting for “perfect,” this one’s for you.
SHOW NOTES: https://bypwdesigns.com/from-corporate-to-creative/
CONNECT WITH NATALIE
✨ Instagram → @nataliebernacchi & @theceobesties
✨ Website → https://nataliebernacchi.com/
Check out the blog: https://bypwdesigns.com/from-corporate-to-creative/ 
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70 \\ Are You Being Seen on Google? A Simple Way to Check for Yourself

A beautiful website doesn’t guarantee new clients—if Google can’t find you, neither can they. In fact, 96% of web pages get zero organic traffic. That’s why learning how to check if your website is showing up on Google is one of the most important steps you can take as a business owner.
In this episode, I’m sharing a simple, beginner-friendly SEO check you can do today to see if your site is visible online. I’ll walk you through the exact SEO tools for small business owners—like Google Search Console, Google Analytics, and Ubersuggest—so you can finally understand how people are (or aren’t) finding you.
You’ll also hear about common mistakes that keep websites hidden, including missing keywords, weak meta descriptions, and thin content. And most importantly, I’ll give you actionable SEO tips you can start using right away—like updating a single page with a targeted keyword or submitting your sitemap to Google.
If you’ve been wondering why your website isn’t bringing in traffic or leads, this episode will give you clarity, direction, and the confidence to take control of your visibility.
Because your dream clients are already searching online. The question is—are they finding you?
Download your SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools#cta
Check out the blog: https://bypwdesigns.com/website-showing-up-on-google/ 
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69 \\ How SEO Helped Massage by CJ Grow a Local Massage Business

In this episode, I’m sitting down with Christine (CJ), the heart and hands behind Massage by CJ in Minnesota. Her journey into massage started after a childhood accident opened her eyes to the power of healing—and over the years, she’s built a practice rooted in listening, intuition, and creating exactly what each client needs.
CJ and I also pull back the curtain on what it was like to build her brand and website together, and how learning the ins and outs of SEO shifted the way she thinks about showing up for her business.
This conversation is part personal story, part behind-the-scenes business growth—and it’s packed with takeaways for anyone who wants their work to connect with the people who need it most.
If you’re local to Lake Minnetonka, you’ll want to book a session with CJ at massagebycj.com. And if you’re a small business owner, you’ll walk away inspired to think differently about your own brand and online presence.
Check out her Website: https://www.massagebycj.com/
Show Notes: https://bypwdesigns.com/how-seo-helped-massage-by-cj/ 
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68 \\ DIY Branding Tips for Solopreneurs Who Want to Build the Know Like Trust Factor

Think branding is just a pretty logo and some colors? Think again.
In this solo episode, I’m breaking down what branding really means for small business owners and solopreneurs—and why getting it right from the start can save you so much time, money, and stress down the road.
We’ll cover: ✔️ The core elements every brand needs (beyond visuals) ✔️ Why a cohesive brand builds trust and fuels growth ✔️ My favorite tools for DIY branding when you’re not ready to outsource ✔️ Common mistakes new entrepreneurs make—and how to avoid them ✔️ Quick, budget-friendly tips to start building a brand that feels like you
Whether you’re just starting out or trying to clean up a brand that feels all over the place, this episode will leave you feeling confident and ready to take action.
It’s time to stop overthinking and start building a brand that actually works for your business.
Show Notes: https://www.bypwdesigns.com/branding-tips-for-new-entrepreneurs
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67 \\ How2Mom: A Real Conversation About Business Growth, Systems, and SEO

I’m so excited to introduce you to Stephanie, the founder of How2Mom. She’s a mom, educator, and total game-changer when it comes to helping women feel prepared for pregnancy, birth, and postpartum. Stephanie created How2Mom to be the kind of support system she wishes she had—one that’s real, relatable, and gives moms the tools they need to feel confident in such a life-changing season.
Today we are going to talk about what it’s really looked like to grow her business over the last year — not just through blogging and SEO, but through ongoing retainer support.  We’re talking about the systems, the content, the tech, the pivots — and what changes when you stop trying to do it all yourself.
Whether you're craving more breathing room or just wondering if support like this would actually make a difference, this convo will give you a real look at how we’ve worked together behind the scenes.
Visit How2Mom.com to see Stephanie's services and courses! 
Read the Blog/Show Notes: 
Download your SEO Monitoring Tools: https://www.bypwdesigns.com/seo-monitoring-tools
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66 \\ The 5 Blogging Mistakes That Cost Me Time, Traffic, and Sales

Let’s rewind for a sec — back to the early days of my first business, when I was pouring hours into blogging and wondering why no one was reading. I wasn’t lazy. I wasn’t inconsistent. I just didn’t understand how SEO worked. And that mistake? It cost me traffic, visibility, and sales.
In this episode, I’m walking you through the 5 biggest blogging mistakes I made when I didn’t know how to use SEO—and what I do differently now that I’ve learned the hard way. From keyword strategy to blog structure, we’re getting honest about what it takes to get your content seen.
Whether you’re brand new to blogging or have a few posts collecting dust, this episode will help you rethink how you're showing up on Google—and what to do about it.
Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/blogging-tips-seo-mistakes 
Episode 49 - Keyword Research
DOWNLOAD NOW: SEO Best Practices Checklist
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65 \\ Life Update: What It’s Really Like Balancing Corporate Life, Business, and Burnout

In today’s unfiltered girl chat, I’m sharing what life really looks like right now—juggling a demanding corporate job, running P&W Designs, managing my health, and trying to stay present as a mom.
I talk about:
My journey with functional medicine and Hashimoto’s
Why adrenal fatigue is real (and what I’m doing about it)
What it’s like being the breadwinner with major financial goals
The mental toll of doing “all the things”—and why I’m choosing progress over perfection
If you’ve ever felt overwhelmed trying to balance your business, career, and health… this episode is for you.
Show Notes: https://www.bypwdesigns.com/blog/balancing-corporate-business-motherhood
Get Dubsado for your Business: https://www.bypwdesigns.com/marketing-resources
 
P&W Designs: 
Semi-Custom Web Design
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64\\ Mental Health in Corporate America: Women, Work, and the Mental Load No One Talks About

In this unfiltered episode, I open up about my own mental health challenges while working in corporate America—and why a single "mental health day" doesn’t cut it. From burnout and overloaded teams to the emotional tax of being a woman in the workplace, I’m pulling back the curtain on what it really feels like to be a high-performing employee and a human being.
We’ll dig into:
The double standard in corporate wellness culture
Stats that show just how much women are affected
The invisible weight of the mental load
Why so many millennials are walking away from corporate jobs altogether
This is for the woman doing her best in an impossible system. It’s okay to not be okay. And it’s okay to say something about it.
Blog: Mental Health in Corporate America: Women, Work, and the Mental Load No One Talks About
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