Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media

88 \\ Why Substack Is Not the Answer (Blog vs Substack in 2026)

Blog vs Substack is the question I am getting on repeat from clients and entrepreneurs in my communities right now, and most of them are about to make the wrong move.
In this episode, I am breaking down why Substack feels like the fresh start everyone is craving, why it works for someone like Jenna Kutcher (and why that is a misleading example to copy), and the real reason most entrepreneurs should not start a Substack right now. I am also walking through 3 specific things that have to be different about blogging in the age of AI if you want to actually see results.
Here's what you'll hear:
Why Substack is suddenly everyone's backup plan and what is really going on with Instagram reach
The 4 things people miss about Jenna Kutcher's Substack move
The trap most entrepreneurs fall into when they ditch the blog for Substack
3 things that have to be different about blogging in 2026 (including how to build topical authority on your site)
When a Substack actually does make sense, and when it definitely does not
LINKS MENTIONED IN THIS EPISODE:
Blog post for this episode: https://bypwdesigns.com/blog-vs-substack/ 
SEO on Tap (use code JULIEW for $50 off): https://duocollective.com/seo-on-tap 
P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ 
Website: https://bypwdesigns.com/ 
YouTube: https://www.youtube.com/@julie.pwdesigns/videos 
Instagram: https://www.instagram.com/julie.pwdesigns/

87 \\ Why Every Woman in Business Needs a Female Founders Community

Finding the right female founders community is one of the most underrated moves you can make for your business.
In this episode, I'm sharing the two female entrepreneurship communities that have made a real difference for me, in my business and in how I show up as a woman in business. I just got back from a three day retreat with one and had a dinner with the other in LA, and both left me feeling like I had finally found my people. If you have ever felt isolated running your business, this one is for you.
Here's what you'll hear:
A behind the scenes look at what really happens at a female founders retreat (mindset work, somatic coaching, limiting belief exercises, and more)
Why the CEO Besties virtual community has been worth every penny, and how I joined as their SEO and Pinterest strategist
The real difference between casual monthly meetups and a paid virtual membership for building business friendships
How mindset and somatic work actually fit into running a business, even if you're a skeptic like me
How to know if a women in business community is the right next step for you
LINKS MENTIONED IN THIS EPISODE:
Blog post for this episode: https://bypwdesigns.com/female-founders/ 
Female Founders Twin Cities: https://femalefounderstwincities.com 
CEO Besties: https://theceobesties.com/membership 
Unlock Her Co (Brittany Heyboer): https://unlockherco.com 
Website: https://bypwdesigns.com/ 
YouTube: https://www.youtube.com/@julie.pwdesigns/videos 
Instagram: https://www.instagram.com/julie.pwdesigns/

86 \\ SEO Coaching Call with Haley: The Fixes I'd Make First on Your Website

Ever wondered what actually happens on an SEO coaching call? In this episode, you get a front row seat to a real one.
I sat down with Haley from Nutrition with Haley and ran through her website live. We talked through what's working, what's holding her back from showing up in search, and the exact fixes I'd make first. If you've been staring at your own site wondering why no one is finding you, this episode breaks down how to optimize a webpage in a way that actually moves the needle.
In this episode, you'll hear:
Why your H1 header is probably hurting your search visibility (and the book analogy that fixes it)
The eyebrow header trick for Showit sites that lets you keep the pretty headline AND rank
How to do real keyword research with Ubersuggest (volume + difficulty thresholds I use every time)
What domain authority actually means and why podcast guesting is the easiest backlink win
Why ADA compliance is an SEO issue, not just a legal one
The talk-to-Claude blogging method for entrepreneurs who hate typing
About Haley: Haley is a registered and licensed dietitian with 12+ years of experience, running her private practice Nutrition with Haley. She supports women through fertility, pregnancy, postpartum, and hormone health.
 
Links mentioned in this episode:
Blog post for this episode: https://bypwdesigns.com/seo-coaching-call 
SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools 
One Page SEO Checklist: https://bypwdesigns.com/seo-best-practices-checklist 
ADA Compliance Episode: https://bypwdesigns.com/website-ada-compliance 
P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ 
Pinterest Marketing Course: https://bypwdesigns.com/pinterest-marketing-course 
 
Resources mentioned: 
Adobe Color Contrast Checker: https://color.adobe.com/create/color-contrast-analyzer Ubersuggest: https://neilpatel.com/ubersuggest/ 
ZeroGPT AI Detector: https://www.zerogpt.com/
 
Find Nutrition with Haley:
Website: https://nutritionwithhaley.com 
Instagram: https://www.instagram.com/prenatalnutritionist/ 
 
Find Julie:
Website: https://bypwdesigns.com 
YouTube: https://www.youtube.com/@julie.pwdesigns/videos 
Instagram: https://www.instagram.com/julie.pwdesigns/

85 \\ Do It Messy: Motherhood, Entrepreneurship, and Reclaiming Your Hue

Becoming a mom does something strange to your business. One day you know exactly what you're doing. The next day you're staring at your laptop wondering whose life this is and whether any of it still fits.
In this episode, I sit down with Kelly Kirk, host of the Reclaiming Your Hue podcast and a real estate agent running a business alongside her husband Joe. Kelly named her podcast after female flamingos, who lose their pink coloring after having babies. It's the perfect metaphor for what happens to women in motherhood and entrepreneurship, and it's the reason she left a career in mortgage to build something that actually fit her life.
We get into the identity shift nobody warns you about, why she tells every mom entrepreneur to "do it messy," how she grew her podcast (including the Buzzsprout SEO trick she wishes she'd known sooner), and why building a village matters more than any business strategy.
What you'll hear:
The flamingo story and why it resonates with so many moms in business
How Kelly knew it was time to leave mortgage and trust the pivot
The biggest lesson she's pulled from interviewing dozens of mom entrepreneurs
Practical podcasting advice for women thinking about starting one
Why perfectionism is the thing killing your momentum, not your strategy
Connect with Kelly on LinkedIn, Instagram, and Facebook, and go listen to Reclaiming Your Hue wherever you get your podcasts.
If this one resonated, I wrote a full blog post breaking down the motherhood and entrepreneurship conversation in more depth. Link in the show notes.
Blog: https://bypwdesigns.com/motherhood-and-entrepreneurship/ 
SEO Monitoring Tools Guide 
 
P&W Designs: 
SEO Services 
Visit my Website 
Watch on YouTube
Follow me on Instagram 

84 \\ The Truth About Vibe Coding (And Why It Might Be Hurting Your Search Authority)

AI can build your website in 20 minutes. But is it actually set up to get found?
In this episode, Julie breaks down vibe coding -- what it is, where it genuinely helps, and where it starts working against you. From missing title tags and blank alt text to the subdomain trap that's quietly splitting your SEO authority, this is the conversation most business owners need to have before they hit publish on an AI-built site.
Julie shares a real client example, explains why Google sees almost nothing on most vibe coded websites, and gives you one simple homework assignment before you close this episode.
If you're a business owner building or refreshing your website with AI tools, this one is for you.
 
Blog: https://bypwdesigns.com/vibe-coding/ 
 
P&W Designs: 
SEO Services 
Visit my Website 
Watch on YouTube
Follow me on Instagram 

83 \\ 7 Years Old, 5 Lost Teeth, and One Very Strong Opinion About Boys | Dani's Birthday Episode

Every year I sit down with my daughter for her birthday episode... this is more for me than anyone else, but anywho... This year she's turning seven — and she has a lot to say about Bluey, chess, SpongeBob, and why play is basically the answer to everything.
Prior Interviews: 
61 \\ A Candid Chat with My 6-… - Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media - Apple Podcasts
 
32 \\ Interviewing My 5 Year O… - Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media - Apple Podcasts

82 \\ What Starting a Physical Therapy Private Practice Actually Looks Like With Courtney Tanaka of Renew Me PT

This one is extra special. It's my first interview episode since the rebrand to Coffee and Conversions, and I'm bringing on someone I've actually had the privilege of working with.
Courtney Tanaka is the founder of Renew Me Physical Therapy and Wellness, a Twin Cities-based PT practice offering in-home and office care for moms, runners, and active adults. She spent 12+ years in a clinic setting before burnout pushed her to finally bet on herself, and she's been building Renew Me for just over a year and a half.
In this episode, we get into the honest, messy truth of starting a physical therapy private practice: the fantasy Courtney had in her head before she launched, the reality that showed up instead, the safety nets she quietly built before leaving her stable clinic job, and the moment she realized she had to stop DIY-ing her SEO and bring in help. We also talk about what it looks like to grow a wellness business through referrals, how a website redesign functions as a credibility tool, and why networking with your "power people" (chiropractors, doulas, massage therapists, fitness studios) might be the most underrated growth strategy for healthcare providers.
If you're a wellness professional, a service-based business owner, or anyone who's ever looked at a stable paycheck and thought, "I think I could do this on my own," this episode is for you.
Blog: https://bypwdesigns.com/renew-me-pt/ 
Connect with Courtney: 
Website: https://www.renewmeptandwellness.com/
Instagram: https://www.instagram.com/renew_me_pt/
P&W Designs: 
SEO Services 
Visit my Website 
Watch on YouTube
Follow me on Instagram 

81 \\ What Is Website ADA Compliance and Why Should I Care? Here's Some Simple Things to Check.

Website ADA compliance is one of those things most business owners assume was handled when their site was built. But in reality, many websites unintentionally create barriers for users and leave business owners exposed to risk. In this episode, I break down what ADA compliance actually means for your website, the real standards behind accessibility, and the uncomfortable truth that many web designers don’t address it at all.
I walk through the WCAG principles in plain English, explain how accessibility overlaps with SEO and conversions, and share five practical fixes you can implement immediately, including font sizes, color contrast, alt text, and heading structure. If you have a website and want to ensure it’s built on a stronger, more strategic foundation, this episode will give you the clarity to know what matters and what to fix first.
See show notes - https://bypwdesigns.com/website-ada-compliance
P&W Designs: 
SEO Services 
Visit my Website 
Watch on YouTube
Follow me on Instagram 

80 \\ Why SEO still matters in the age of AI (and your small business SEO checklist for beginners)

SEO is not dead — and it’s definitely not optional if you want to grow beyond referrals and social media.
In this episode of Coffee & Conversions, I’m walking you through five practical SEO steps every small business owner can take to optimize their website — starting today. These are the same SEO foundations I use with my clients to help their websites show up in Google and AI-powered search.
I also break down why SEO still matters in the age of AI, why most DIY websites never get found, and how small changes to your copy and structure can completely change your visibility.
By the end of this episode, you’ll know:
Exactly what 5 SEO steps to focus on first
Why keywords still matter (even with AI)
How to tell if Google and AI can understand your website
When to DIY, when to get help, and what actually moves the needle
If you want support deciding what to do first, you can book a 1-hour SEO strategy call. If you want it fully done for you, my SEO Foundations & Implementation service is linked in the show notes.
This episode is for the small business owner who’s ready to stop guessing and start building something that actually works.
SEO Monitoring Tools Guide 
One Page SEO Checklist 
See show notes -https://bypwdesigns.com/small-business-seo-checklist/
P&W Designs: 
SEO Services 
Visit my Website 
Watch on YouTube
Follow me on Instagram 

79 \\ My Quick Top 5 Tips to help with Local SEO as a Small Business Owner

If you’re a small business owner and someone could search what you do + your city… but you’re not showing up, this episode is for you.
In this episode of Coffee & Conversions, I’m breaking down five quick local SEO wins that actually move the needle. Not theory. Not trends. The same strategies I use with real clients to help service-based businesses show up in Google when it matters most.
We’re talking Google Business Profiles, location keywords, reviews, technical setup, and the biggest mistakes I see small businesses making that keep them invisible online.
If you’re tired of chasing algorithms, posting nonstop on social media, and wondering why your website isn’t doing its job, this episode will give you clarity and a clear next step.
Local SEO doesn’t have to be complicated. It just needs to be done right.
 
SEO Monitoring Tools Guide 
One Page SEO Checklist 
 
See show notes -https://bypwdesigns.com/local-seo-checklist/
 
P&W Designs: 
SEO Services 
Visit my Website 
Watch on YouTube
Follow me on Instagram