Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media

68 \\ DIY Branding Tips for Solopreneurs Who Want to Build the Know Like Trust Factor

Think branding is just a pretty logo and some colors? Think again.
In this solo episode, I’m breaking down what branding really means for small business owners and solopreneurs—and why getting it right from the start can save you so much time, money, and stress down the road.
We’ll cover: ✔️ The core elements every brand needs (beyond visuals) ✔️ Why a cohesive brand builds trust and fuels growth ✔️ My favorite tools for DIY branding when you’re not ready to outsource ✔️ Common mistakes new entrepreneurs make—and how to avoid them ✔️ Quick, budget-friendly tips to start building a brand that feels like you
Whether you’re just starting out or trying to clean up a brand that feels all over the place, this episode will leave you feeling confident and ready to take action.
It’s time to stop overthinking and start building a brand that actually works for your business.
Show Notes: https://www.bypwdesigns.com/branding-tips-for-new-entrepreneurs
P&W Designs: 
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67 \\ How2Mom: A Real Conversation About Business Growth, Systems, and SEO

I’m so excited to introduce you to Stephanie, the founder of How2Mom. She’s a mom, educator, and total game-changer when it comes to helping women feel prepared for pregnancy, birth, and postpartum. Stephanie created How2Mom to be the kind of support system she wishes she had—one that’s real, relatable, and gives moms the tools they need to feel confident in such a life-changing season.
Today we are going to talk about what it’s really looked like to grow her business over the last year — not just through blogging and SEO, but through ongoing retainer support.  We’re talking about the systems, the content, the tech, the pivots — and what changes when you stop trying to do it all yourself.
Whether you're craving more breathing room or just wondering if support like this would actually make a difference, this convo will give you a real look at how we’ve worked together behind the scenes.
Visit How2Mom.com to see Stephanie's services and courses! 
Read the Blog/Show Notes: 
Download your SEO Monitoring Tools: https://www.bypwdesigns.com/seo-monitoring-tools
P&W Designs: 
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66 \\ The 5 Blogging Mistakes That Cost Me Time, Traffic, and Sales

Let’s rewind for a sec — back to the early days of my first business, when I was pouring hours into blogging and wondering why no one was reading. I wasn’t lazy. I wasn’t inconsistent. I just didn’t understand how SEO worked. And that mistake? It cost me traffic, visibility, and sales.
In this episode, I’m walking you through the 5 biggest blogging mistakes I made when I didn’t know how to use SEO—and what I do differently now that I’ve learned the hard way. From keyword strategy to blog structure, we’re getting honest about what it takes to get your content seen.
Whether you’re brand new to blogging or have a few posts collecting dust, this episode will help you rethink how you're showing up on Google—and what to do about it.
Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/blogging-tips-seo-mistakes 
Episode 49 - Keyword Research
DOWNLOAD NOW: SEO Best Practices Checklist
P&W Designs: 
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65 \\ Life Update: What It’s Really Like Balancing Corporate Life, Business, and Burnout

In today’s unfiltered girl chat, I’m sharing what life really looks like right now—juggling a demanding corporate job, running P&W Designs, managing my health, and trying to stay present as a mom.
I talk about:
My journey with functional medicine and Hashimoto’s
Why adrenal fatigue is real (and what I’m doing about it)
What it’s like being the breadwinner with major financial goals
The mental toll of doing “all the things”—and why I’m choosing progress over perfection
If you’ve ever felt overwhelmed trying to balance your business, career, and health… this episode is for you.
Show Notes: https://www.bypwdesigns.com/blog/balancing-corporate-business-motherhood
Get Dubsado for your Business: https://www.bypwdesigns.com/marketing-resources
 
P&W Designs: 
Semi-Custom Web Design
SEO Strategy Services
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64\\ Mental Health in Corporate America: Women, Work, and the Mental Load No One Talks About

In this unfiltered episode, I open up about my own mental health challenges while working in corporate America—and why a single "mental health day" doesn’t cut it. From burnout and overloaded teams to the emotional tax of being a woman in the workplace, I’m pulling back the curtain on what it really feels like to be a high-performing employee and a human being.
We’ll dig into:
The double standard in corporate wellness culture
Stats that show just how much women are affected
The invisible weight of the mental load
Why so many millennials are walking away from corporate jobs altogether
This is for the woman doing her best in an impossible system. It’s okay to not be okay. And it’s okay to say something about it.
Blog: Mental Health in Corporate America: Women, Work, and the Mental Load No One Talks About
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63 \\ Let me Reintroduce Myself: How I Built My Web Design & SEO Business

It’s been a while, so let’s hit reset for a second.
In this episode, I’m reintroducing myself and sharing the real, messy, beautiful story behind P&W Designs — how a custom planner side hustle turned into a full-blown business helping women show up and get found online.
We’ll talk about the pivots, the anxiety, the motherhood moments, and the constant pull to be better... not perfect, just better.
If you’re juggling a 9-5 and a big dream, navigating burnout, or building something that feels more aligned with who you are — this one's for you.
Let’s get into it.
 
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62 \\ How I Grow my Business Organically in 20 Hours a Month NOT a WEEK: Organic Marketing Strategies for the Solopreneur

Let’s talk about what actually works when you don’t have a team. In this episode of the Being Better Everyday podcast, I’m breaking down the only organic marketing strategy solopreneurs need in 2025. No fluff. No content overwhelm. Just a clear system that fits into your already-full schedule. If you’re juggling a full-time job, client work, and life outside the screen—this one’s for you. We’ll dig into SEO, Pinterest, podcasting, and how to repurpose like a pro so your content keeps working even when you’re offline.
Read the Blog/Show Notes: https://www.bypwdesigns.com/blog/organic-marketing-for-the-solopreneur
P&W Designs: 
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61 \\ A Candid Chat with My 6-Year-Old: Pokémon and Donuts

Step into a world of pure joy as Julie sits down with her adorable daughter, Dani, for a heartwarming mother-daughter chat for her 6th birthday. From her love for Pikachu to the magic of Fruity Pebbles donuts, Dani shares her favorite things, big dreams, and the simple moments that bring her happiness. This sweet and lighthearted episode is a reminder to slow down, savor life’s little joys, and see the world through the wonder of a six-year-old. Whether you're a parent, a Pokemon fan, or just in need of a feel-good listen, this episode will leave you smiling!
Head back to Ep 32 for her 5th birthday!
Back to our regularly scheduled programming next episode! 
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60 \\ Pinterest Keyword Research: Strategies & How to Approach Long Form Content

Tired of keeping up with the never-ending social media content treadmill? What if I told you there’s a better way to get consistent traffic without posting daily? In this episode of Being Better Every Day, I’m breaking down why Pinterest is NOT social media—it’s a search engine—and how you can leverage Pinterest SEO to drive long-term traffic to your website.
I’ll walk you through:
How Pinterest works as a search engine
The best Pinterest keyword research strategies
My batch-working method to stay consistent without spending hours on Pinterest
If you’re ready to simplify your marketing, get found online, and stop relying on social media for traffic, this episode is for you!
Show Notes: https://www.bypwdesigns.com/blog/pinterest-keyword-research
 
P&W Designs: 
FREE - Your Ultimate Pinterest Marketing Guide 
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59 \\ How to Optimize Your Pinterest Business Profile for More Traffic

Pinterest isn’t just for recipes and DIY projects—it’s a powerful search engine that can drive real traffic to your business. But if your profile isn’t set up the right way, you’re missing out on potential clients.
In this episode, I’m walking you through the key steps to optimize your Pinterest business profile so you can get found, attract the right audience, and make Pinterest work for you. From setting up your account to crafting keyword-rich board descriptions, this is your go-to guide for making your profile as strategic as your content.
Tune in and start using Pinterest with purpose!
 
Show Notes: https://www.bypwdesigns.com/blog/pinterest-profile-best-practices
 
P&W Designs: 
Your Ultimate Pinterest Marketing Guide 
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