Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media

78 \\ Using Tailwind’s New Keyword Research Tool & The Importance of Keywords for Pinterest

Pinterest is a search engine.
So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere.
In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels.
This is NOT a step-by-step tutorial (I cover that visually in the blog + YouTube). Instead, I’m giving you the strategy behind the tool so you know what to look for, what matters, and how to choose keywords that can drive real traffic.
Inside this episode, I cover:
What Tailwind’s keyword tool shows you (demand, related suggestions, and “resonance”)
How to tell the difference between keywords that help vs. keywords that waste your time
Why diversifying keywords across your pins matters (especially if you batch content)
The keyword mistakes that quietly tank reach (vague boards, trend-chasing, mismatched links)
When Tailwind helps most — and when I still start with Google Search Console first
If Pinterest feels like you’re posting without knowing why, this episode is your clarity moment. Grab your coffee - and let’s make your Pinterest strategy way more intentional.
Visit the Course Page -  https://bypwdesigns.com/pinterest-marketing-course
See show notes - https://bypwdesigns.com/tailwind-keyword-research-pinterest/
P&W Designs: 
FREE - Your Ultimate Pinterest Marketing Guide 
FREE - Is Pinterest Right for Me?
See my Services
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77 \\ How Web Design Affects SEO (And The Red Flags That Hurt Your Traffic In 2026)

In this episode of Coffee & Conversions, I’m getting honest about how web design affects SEO—and the quiet red flags I keep seeing that are hurting traffic after website redesigns.
I’m sharing real examples from behind the scenes where beautiful, high-end websites launched… and then lost rankings, visibility, and inquiries. Not because the business did anything wrong, but because SEO was treated like a checkbox instead of a strategy.
We’re talking about what “SEO ready” actually means, why structure matters more than aesthetics, how design decisions impact search visibility, and the questions you have to ask before signing a web design contract.
This isn’t about blaming designers or second-guessing past decisions. It’s about giving you clarity, so you can protect your website, your traffic, and the work you’ve already built.
If you’ve ever wondered why a new website made things worse—or you’re planning a redesign and want to do it right—this episode is for you.
Show Notes: https://bypwdesigns.com/web-designer-red-flags
SEO Monitoring Tools -https://bypwdesigns.com/seo-monitoring-tools
P&W Designs: 
See my SEO Services: https://bypwdesigns.com/seo-services/
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76 \\ Not a Reinvention - a Refinement: Welcome to Coffee & Conversions a Podcast focused on SEO, Web Design, and Organic Marketing Strategies

Coffee & Conversions is officially here—and this episode explains why.
For over two years, this show lived under the name Being Better Everyday. And while that name fit a season of growth, curiosity, and learning, it started to feel heavy. Like pressure. Like one more standard to meet in a world already obsessed with optimization.
So I’m closing that chapter.
In this launch episode, I share the real story behind the rebrand—what changed in my life, my business, and my relationship with “self-improvement,” and why Coffee & Conversions feels aligned with how I actually live and work now.
We talk about:
Why constant “being better” started to feel like pressure instead of progress
How hustle culture, productivity talk, and body optimization made the name feel not as intended 
Why conversions matter—and why SEO, web design, and strategy can’t live in silos
What this podcast will continue to be about (and what it won’t)
This isn’t a reinvention.It’s a refinement.
If you want honest, understandable strategy around SEO, web design, Pinterest, and organic growth—without tech bro jargon or hustle culture—you’re already in the right place.
Welcome to Coffee & Conversions. I’m really glad you’re here.
Show Notes: https://bypwdesigns.com/coffee_and_conversions_podcast/
Pinterest Marketing Course - https://bypwdesigns.com/pinterest-marketing-course
P&W Designs: 
FREE - Your Ultimate Pinterest Marketing Guide 
FREE - Is Pinterest Right for Me?
See my Services
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75 \\ Your Pinterest Marketing Plan for 2026 Is Here — And It’s About to Change Everything

Today’s episode is a big one. I’m finally pulling back the curtain on my new course, Create It. Pin It. Let It Work—the simple Pinterest workflow built for real life, real businesses, and real visibility.
If you’re tired of creating content that disappears in 24 hours, or you’re feeling stretched thin trying to keep up with every new social trend, this conversation is going to feel like a reset. I’m walking you through why Pinterest is becoming essential for organic marketing in 2026, what business owners keep getting wrong about it, and how a sustainable weekly system can change everything about the way you show up online.
You’ll hear the story behind the course, the myths I want you to stop believing, and the exact shifts happening in the marketing world that make Pinterest the smartest move for small business owners right now.
If visibility is on your vision board for 2026, this is your sign to build a search-driven strategy that doesn’t require you to be glued to your phone. Let’s make your content work harder… so you don’t have to.
 
Visit the Course Page -  https://bypwdesigns.com/pinterest-marketing-course
See show notes - https://bypwdesigns.com/your-pinterest-marketing-plan/ 
P&W Designs: 
FREE - Your Ultimate Pinterest Marketing Guide 
FREE - Is Pinterest Right for Me?
See my Services
Watch on YouTube
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74 \\ Will AI Replace Copywriters? Website Copy that Converts with Hello & Co.

In this episode, I sit down with Amy from Hello & Co. to talk about something every small business owner quietly stresses about… their website copy. We go deep into why good copy matters, what actually keeps people reading, and why design alone will never carry the weight of your message.
We also get real about the big question floating around the online business world: Is AI coming for copywriters? Amy and I break down what AI can help with, where it falls flat, and why human connection and real storytelling still win every time.
If you’ve ever stared at your website and thought “this just doesn’t sound like me,” or wondered when it’s time to hire a copywriter vs. DIY, this episode gives you the clarity you’ve been craving.
We talk about: • what makes website copy actually convert • when DIY copy stops working • the difference between “pretty words” and strategic messaging • how personality, tone, and connection impact sales • using AI as a tool without losing your voice • why great copy transforms the way people experience your business
Whether you’re updating your site, prepping for a rebrand, or trying to attract better-fit clients, this conversation will shift the way you think about the words on your website.
Show Notes: https://bypwdesigns.com/website-copy-tips/ 
Hello & Co
Group Copy Program: https://hellococreative.com/camp 
Copy writing services by Amy: https://hellococreative.com/copywriting-services
Follow her on IG: https://www.instagram.com/hellococreative/
P&W Designs: 
Web Design Services
SEO Strategy Services
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73 \\ Inside the CEO Besties Mastermind: Inside a Business Mastermind Group with Emily & Natalie

Ever wondered what a business mastermind group actually is—or if it could be the missing piece in your business growth?
In this episode, I’m sitting down with Natalie Bernacchi and Emily Collins, co-founders of The CEO Besties, to talk about mindset coaching, community, and what it truly means to build a business that feels aligned with your life.
We get real about:
Why a mastermind for female entrepreneurs hits different than traditional group coaching
How mindset coaching keeps you grounded when business gets messy
The truth about startup mindset—and what it really takes to go all-in on yourself
And how collaboration over competition can fast-track your success (and make entrepreneurship way less lonely)
If you’ve been craving connection, clarity, or just a reminder that you’re not building your dream alone—this one’s for you. Grab your coffee, pop in your earbuds, and let’s talk about the kind of support that actually moves the needle.
Full Show notes: https://bypwdesigns.com/what-is-a-business-mastermind-group/ 
Website:  The CEO Besties | Business & Mindset Mentorship for Women
 
P&W Designs: 
Web Design Services
SEO Strategy Services
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72 \\ Why Online Courses are my Secret Weapon as a Small Business Owner

If you’ve ever felt like you’re wearing all the hats—SEO strategist, Pinterest manager, web designer, podcaster, content creator—this episode is for you.
I’m pulling back the curtain on the online courses for creative service providers that have made the biggest difference in my business (and my sanity). These courses have helped me grow faster, skip the overwhelm, and learn from experts without dropping thousands on 1:1 coaching.
We’ll talk about:
The top courses that shaped my business
Why courses beat Google searches (and AI “answers”) every time
How creative service providers can use courses to scale without burning out
Think of this episode as your permission slip to stop piecing things together and start learning smarter. Because you don’t have to know it all—you just need to know where to learn what matters most.
Check out the blog for all my course links:  https://bypwdesigns.com/online-courses-for-creative-service-providers/ 
P&W Designs: 
Web Design Services
SEO Strategy Services
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71 \\ REPLAY Light Her Up Podcast: From Corporate to Creative - Building a Side Hustle That Works

This week I’m sharing something a little different—I was recently interviewed on the Light Her Up Podcast and loved the conversation so much that I had to bring it here for you, too.
We talk about what it really looks like to juggle corporate finance, motherhood, and building a business in the margins of everyday life. I share how I went from designing custom planners to running P&W Designs—branding, web design, and SEO—and why teaching clients the “why” behind their website is non-negotiable.
Inside this episode, you’ll hear:
The messy but practical beginnings of my business (and why starting small matters)
How SEO completely shifted my approach to web design
Simple nervous system tools I use when anxiety creeps in
The power of community and why honest client education shortens the path to results
If you’re the visionary juggling a full plate and craving momentum without waiting for “perfect,” this one’s for you.
SHOW NOTES: https://bypwdesigns.com/from-corporate-to-creative/
CONNECT WITH NATALIE
✨ Instagram → @nataliebernacchi & @theceobesties
✨ Website → https://nataliebernacchi.com/
Check out the blog: https://bypwdesigns.com/from-corporate-to-creative/ 
P&W Designs: 
Web Design Services
SEO Strategy Services
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70 \\ Are You Being Seen on Google? A Simple Way to Check for Yourself

A beautiful website doesn’t guarantee new clients—if Google can’t find you, neither can they. In fact, 96% of web pages get zero organic traffic. That’s why learning how to check if your website is showing up on Google is one of the most important steps you can take as a business owner.
In this episode, I’m sharing a simple, beginner-friendly SEO check you can do today to see if your site is visible online. I’ll walk you through the exact SEO tools for small business owners—like Google Search Console, Google Analytics, and Ubersuggest—so you can finally understand how people are (or aren’t) finding you.
You’ll also hear about common mistakes that keep websites hidden, including missing keywords, weak meta descriptions, and thin content. And most importantly, I’ll give you actionable SEO tips you can start using right away—like updating a single page with a targeted keyword or submitting your sitemap to Google.
If you’ve been wondering why your website isn’t bringing in traffic or leads, this episode will give you clarity, direction, and the confidence to take control of your visibility.
Because your dream clients are already searching online. The question is—are they finding you?
Download your SEO Monitoring Tools Guide: https://bypwdesigns.com/seo-monitoring-tools#cta
Check out the blog: https://bypwdesigns.com/website-showing-up-on-google/ 
P&W Designs: 
Web Design Services
SEO Strategy Services
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69 \\ How SEO Helped Massage by CJ Grow a Local Massage Business

In this episode, I’m sitting down with Christine (CJ), the heart and hands behind Massage by CJ in Minnesota. Her journey into massage started after a childhood accident opened her eyes to the power of healing—and over the years, she’s built a practice rooted in listening, intuition, and creating exactly what each client needs.
CJ and I also pull back the curtain on what it was like to build her brand and website together, and how learning the ins and outs of SEO shifted the way she thinks about showing up for her business.
This conversation is part personal story, part behind-the-scenes business growth—and it’s packed with takeaways for anyone who wants their work to connect with the people who need it most.
If you’re local to Lake Minnetonka, you’ll want to book a session with CJ at massagebycj.com. And if you’re a small business owner, you’ll walk away inspired to think differently about your own brand and online presence.
Check out her Website: https://www.massagebycj.com/
Show Notes: https://bypwdesigns.com/how-seo-helped-massage-by-cj/ 
P&W Designs: 
Web Design Services
SEO Strategy Services
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